Khoom plig- muab yog qhov zoo siab tshaj plaws ntawm kev noj cov hniav nyiaj hniav kub. Xyoo 2026, NIQ, lub tuam txhab tshawb fawb txog cov neeg siv khoom thoob ntiaj teb, tau tshaj tawm "2026 Jewelry Gift-Kev Tshawb Fawb Tshaj Tawm," nthuav tawm qhov kev xav zoo siab: 95% ntawm cov neeg siv khoom npaj yuav cov hniav nyiaj hniav kub hauv 12 lub hlis tom ntej, thiab pob zeb diamonds ntuj, nrog rau lawv cov txiaj ntsig tshwj xeeb thiab kev xav, tau dhau los ua qhov kev xaiv zoo tshaj plaws rau 70% ntawm cov neeg siv khoom.
Daim ntawv ntsuam xyuas pom tias kev noj cov hniav nyiaj hniav kub yog qhov txawv ntawm qhov sib txawv ntawm ob- tus qauv tsav tsheb: "Gifting True Love" thiab "Self-Indulgence." Cov txij nkawm, cov neeg koom tes, thiab nws tus kheej yog ob tus neeg tau txais txiaj ntsig tseem ceeb, suav txog 58% thiab 54% feem. Kev ua koob tsheej tshwj xeeb tau dhau los ua qhov kev txhawb siab tseem ceeb rau kev noj haus-txawm yog rau tus kheej lossis lwm tus, "kev ua koob tsheej tshwj xeeb" yog thawj. Tshwj xeeb, Valentine's Day (39%), hnub tseem ceeb (36%), thiab kev koom tes / tshoob thiab hnub yug (ob leeg 33%) yog lub sijhawm tseem ceeb rau khoom plig. "Kev kho tus kheej" (48%) yog qhov thib ob- qhov laj thawj loj tshaj plaws rau kev yuav cov hniav nyiaj hniav kub rau tus kheej, thaum "qhia kev hlub lossis kev saib xyuas" (43%) yog tus tsav tsheb tseem ceeb rau kev muab khoom plig rau lwm tus. Cov duab no qhia tau meej meej tias cov hniav nyiaj hniav kub tsis yog ib qho khoom siv ua kev lom zem xwb tab sis tau dhau los ua qhov nruab nrab tseem ceeb rau kev sib txuas ntawm kev xav thiab tus kheej - lees paub.
Kev coj tus cwj pwm ntawm cov neeg siv khoom kuj tau nce zuj zus. Raws li cov ntaub ntawv tshawb fawb, RMB 10,000-20,000 tus nqi ntau yog qhov siv zog tshaj plaws, suav txog 36%; RMB 20,000-30,000 ntau yam ua raws li tom qab, suav txog 23%. Nyob rau hauv cov nqe lus ntawm cov khoom nyiam, necklaces (64%), rings (55%), thiab pendants (47%) yog cov nyiam tshaj plaws, nrog rau nruab nrab - loj pob zeb diamond uas hnyav 1 txog 1.49 carats yog qhov nyiam tshaj plaws. Qhov tseem ceeb, 60% ntawm cov neeg siv khoom nyiam cov qauv tsim muaj ntau lub pob zeb diamond, thaum 24K kub yog qhov feem ntau nrhiav- tom qab teeb tsa cov khoom. Traceability ntawm ntuj pob zeb diamond muaj nuj nqis heev los ntawm 92% ntawm cov neeg siv khoom, thiab 98% qhia tias tus nqi - ntxiv cov kev pabcuam tseem ceeb txhawb lawv txoj kev ntseeg siab hauv kev yuav khoom.
Tom qab cov khoom plig zoo li no yog qhov kev paub txog cov neeg siv khoom paub ntau ntxiv . 63% ntawm cov neeg siv khoom xav txog 4Cs tus qauv yog qhov tseem ceeb tshaj plaws, 49% tseem ceeb tshaj qhov kev lees paub, thiab 48% them rau lub hauv paus ntawm cov pob zeb diamond. Hais txog kev xaiv channel, 63% ntawm cov neeg siv khoom nyiam mus yuav cov pob zeb diamond hniav nyiaj hniav kub hauv- khw, thaum 33% hais kom yuav khoom offline; cov kev paub dhau los thiab ntsej muag-rau-fim kev ntseeg siab uas muab los ntawm cov khw muag khoom lub cev tseem tseem ceeb.
Rau Kiss Pob Zeb Diamond lub rooj cob qhia cov hniav nyiaj hniav kub, txawm tias nws yog tsim cov khoom ua cim nco txog, tsim cov nplhaib sib koom tes, lossis xa ib qho surprise rau cov neeg hlub nyob deb, Kiss Pob Zeb muaj ib qho -tso tseg qhov kev pab cuam los ntawm kev sib tham txog kev tsim khoom mus rau qhov kawg, pab txhua tus neeg siv khoom nthuav qhia lawv cov kev xav siab tshaj plaws los ntawm cov hniav nyiaj hniav kub. Nyob rau lub caij nyoog no ntawm kev cai dab qhuas thiab qhov tseem ceeb, ib qho ntawm cov hniav nyiaj hniav kub kev cai coj ntau dua li qhov tseem ceeb ntawm cov hlau thiab pob zeb diamonds - nws yog ib zaj dab neeg, piav tes piav taw ntawm kev hlub, thiab kev nco nco.
